Barbosa Glass &
Mirror Specialists
The Client
Barbosa Glass & Mirror Specialists is a family-owned business in Chicago providing glass repair and installation services for residential, commercial, and emergency situations. The goal was to create a modern, desktop & mobile-friendly website that clearly showcases services, builds trust through family storytelling, and improves online inquiries..
The Challenge
The specific company website was non-existent (Only Yelp & Google Business) and needed:
- Modern design language and website while staying approachable and leverage SEO best practices for better visibility
- Make it easier for potential customers to find, trust, and contact the business online besides through 3rd-party apps.
- Create a responsive, mobile-friendly experience and improve UX with a clear, intuitive navigation structure
- Strong calls-to-action and highlight emergency services with clear CTAs
Research & Discovery:
Conducted stakeholder interview and competitive audit
Audit Scope: 4 local competitors
Key Findings:
Most competitors had clean, modern layoutsProminent CTAs and contact forms on home pages
Service-specific pages and project galleries were common
SEO-focused content targeting service areas boosted their discoverability
Only 2 emphasized family legacy — a missed emotional branding opportunity
Opportunity for Barbosa Glass:
Highlight emergency service availability
Leverage authentic family business story
Showcase real projects with before/after galleries
Build service-specific landing pages for local SEO
Home
About Us
Services (with subcategories)
Gallery
Contact
- Red and White colors to match with new Barbosa logo
- Modern Typography and layouts with simple animations, icons, and content
- High-quality images of projects and family team shots
- Built with Webflow for easy client updates
- Created SEO-focused page titles and meta descriptions
- Integrated responsive design for mobile optimization
- Features 24/7 Emergency CTA banner
- Service-specific pages (Residential, Commercial, Emergency Board-Ups)
- Before & After project gallery
- Family history-focused “About Us” page
- Simple, mobile-optimized contact form
Desktop
Mobile
Desktop
Improved mobile accessibility
Clear, consistent CTAs increasing call inquiries
Early SEO improvements for “Chicago glass repair” and “emergency board-up Chicago”
Positive community feedback on the authentic family business story
Learnings:
A family legacy is a powerful differentiator in local service businesses
Clean, clear CTAs on mobile are crucial for service-based websites
Competitive audits inform valuable feature priorities for small businesses
Future Improvements?
Add video walkthroughs and customer testimonials
Integrate appointment scheduling
Launch targeted Google and social media ad campaigns